Originally this was the first of the series exporting contextual mission and opens with a look at HUPs,deep contextual mission, and why proximity isn’t the same as presence……
Between 2004 and 2015 I spent a great deal of my life hanging around a skatepark in the southwest of England. Not doing much, most days. Watching young people drop in, fail, drop in again. Learning the names of tricks I would never land myself. Out of that came the Church of Flow, a Fresh Expression of church and part of the wider StreetSpace work (a part of FYT). I led it for the first eleven years. In 2015 I stepped back, and for four more years it carried on without me, held by other leaders and, crucially, by young people who had grown up inside it and were now capable of carrying something they had helped build. It finally came to a natural end in 2019. At the time it was fun, and a well recognised, a piece ofwork. The community grew, planted others, articles were written, videos were made, groups visited to learn, and the BBC even made a documentary called “does Christianity have a future?”
Those young people are adults now, still connected into the wider church in various ways, still exploring what faith means for them years after the community that first held it stopped meeting. I will come back to why that ending mattered later in this series. For now I want to start with a question the whole fifteen years kept putting to me, one that got sharper again back in June, after reading Francisco Herrera’s piece in the Christian Century on Donald McGavran’s legacy. Herrera, F. (2026) ‘Donald McGavran’s complicated legacy’, Christian Century. Available at: https://www.christiancentury.org/features/donald-mcgavran-s-complicated-legacy (Accessed: 9 July 2026)
McGavran, is the architect of the church growth movement and the man behind the homogeneous unit principle, HUP for short. His observation, drawn from decades in India, was simple and not wrong. People become Christian fastest when the least change of race or clan is involved (McGavran, 1955). His work is around how Churches grow when they let people join alongside others who look, sound and live like them, without asking them to cross a cultural border to do it.
There is something true in that. I have seen it. A skater is far more likely to encounter Jesus among other skaters than in a pew, dressed in someone else’s Sunday best, singing songs written for a different tribe entirely. Alpha, LICC, Youth work, Messy and other approaches whether they admit it or not often thrive most where cultural distance is shortest. Eating a meal together/inviting others to dinner may seem like a ubiquitous cultural norm, but in many communities it’s not.
But where it gets uncomfortable, and where Herrera’s article does something important.He traces how McGavran’s principle, whatever its intentions, gave a theological alibi to segregated churches, letting white congregations recast their exclusion of Black neighbours as faithful evangelism rather than what it actually was (Herrera, 2026). The homogeneous unit stopped being a starting point for mission and became a wall around it. It became a critique and sledgehammer to use against for expressions of church that were emerging that were deeply contextual.**
That is the ghost I want to name. Not McGavran the man, who by most accounts opposed the caste system he encountered in India and pushed for integration in his own denomination. The ghost is HUP thinking dressed up as contextual mission. It is the practice of finding your tribe and staying there, mistaking comfort for calling, and calling it incarnation.
The thing nobody tells you about deep contextual mission, is it looks, from the outside, almost identical to a homogeneous unit. Both involve going to where people already are. Both refuse to make someone cross a cultural border just to meet God. Both build community around shared language, shared life, shared taste, shared wounds.
The difference is not in the starting point. The difference is in the posture.
Vincent Donovan worked this out among the Maasai before I ever picked up any of this thinking myself. In Christianity Rediscovered, the book that first cracked my own thinking open and that I later drew on heavily in my own writing, he refused both extremes on offer to him. He would not impose an already Westernised Christianity onto a people who had their own theology of God already at work among them. But he also refused simply to sit with the Maasai, affirm their existing beliefs, and leave. He went in prepared to be evangelised as much as to evangelise, and let the gospel wrestle honestly with what he found there, without a script (Donovan, 1978).
That is not a homogeneous unit. A homogeneous unit finds the group and rests in it – Proximity.
Deep contextual mission finds the group, moves in, and then refuses to rest – Presence. It stays close enough to belong and awkward enough to still be asking questions nobody in the tribe wants asked, as you see the spirit move. Some of that awkwardness was baked into Flow from the very start. In one of the earliest posts Iwrote about it, I described how the whole thing began with a single question put to a group of skaters. What does it feel like when you skate and ride? And then the riskier follow up: I think that maybe that’s God (Passmore, 2012). I never told them what to think that meant. I just refused to pretend the question wasn’t there. That is the asterisk I have written about elsewhere, belonging with a small mark beside it that says, there is more here than this. Without that asterisk you have simply found a comfortable subculture to plant a franchise in. With it (and I would argue this is the heart of what it means to follow the Missio-dei), you have something genuinely missional, something that can hold a person’s culture with real respect and still refuse to let that culture be the final word on who they are. This is what it really means to join in with the missio-dei, that questions who you are as much as others.
I set out my thinking on this most fully in my first two books, Meet Them Where They’re At(Passmore, 2003) and Here Be Dragons (Passmore, Passmore and Ballantyne, 2013), both of which grew directly out of the detached, on the streets work that became StreetSpace and, eventually, Flow. Meet Them Where They’re At was always meant as half a sentence. The otherhalf, the one that took me another decade to write properly, was and then to refuse to leave them there.
At the skatepark, this looked like years of turning up before it looked like anything you’d recognise as ministry. It looked like never once trying to make the skaters into something they weren’t, while also never pretending that skate culture, with all its glory and all its brutality, was already the kingdom of God fully arrived. It had beauty in it, god was already there, but It had cruelty in it too. Loving the culture did not mean leaving it exactly as I found it, and it certainly did not mean leaving myself at the gate either.
This is the posture I want to spend the rest of this series unpacking. Being alongside and embedded, genuinely, not performatively, while still holding the capacity to challenge. Not to challenge from a safe distance, the way a preacher challenges a congregation he does not actually know. Challenge from inside, the way a friend challenges a friend, because you are close enough that your words land as care rather than as judgement. Indeed elsewhere I have explored the idea of risk (of the relationships formed and time put in) being a key part of the incarnational missiology. Establishing a relational depth that is more akin to friend to friend than to client provider. A different posture but still recognising the issues of power and so held within good safeguarding frameworks.
McGavran’s mistake, or at least the mistake made in his name, was thinking proximity was the finish line. Get people into a church that looks like them, and the job is done. Herrera’s article, for all its complicated feelings toward the man, lands on something I think is right. Real mission cannot stop at discipling a people into comfort. It has to go on to the harder, slower work of forming lives of holiness, justice and faithfulness, together (Herrera, 2026).
That word “together” is doing a lot of heavy lifting in that sentence. It is the difference between a chaplain to a subculture and a missionary within one. It is the difference between finding your tribe and being changed alongside it, for as long as you are there, and being willing to let it outgrow you when you are not.
In the next post I want to get into what that togetherness actually requires. Because it is not enough to say you’ll challenge a culture from within. You have to earn the right to, and that right is built one honest, reciprocal, faintly terrifying relationship at a time.
**Part of the misconception in this whole area and push back argument this kind of deeper contextual mission which is that all expressions of church should be multi age, diverse family church. Too often this is also a confusion between proximity and presence, rooted in a misconception of the deep discipleship happening in contextual spaces where the depth of connection is calling all the walls to dust, and the faith journey people are going on does unite them with the wider church family, but that’s another post for another day.
If you’ve built or joined something around a shared identity, a hobby, a neighbourhood, a stage of life, how would you tell the difference, honestly, between presence and proximity in it? Between staying because you’re still being changed, and staying because it’s comfortable and the group already agrees with you?